What Is Replyk?

The problem Replyk solves

Cash on Delivery (COD) e-commerce in Morocco and North Africa runs on WhatsApp. Every order starts as a conversation: a customer sends a message, asks about a product, negotiates a price, and eventually commits — or doesn't. The problem is that these conversations happen around the clock, across hundreds or thousands of customers simultaneously, and each one requires timely, consistent, and persuasive responses.

Most COD businesses solve this with a confirmation call center — a team of agents manually handling chats, following up on pending orders, and chasing customers who went cold. It works, but it does not scale. Response times slip during peak hours, tone varies by agent, and the entire operation stops at night. Replyk replaces that model with an AI Sales Agent that handles the full conversation cycle, 24 hours a day, every day.

What the Replyk Agent does

A Replyk Agent is not a scripted chatbot. It is an autonomous AI sales professional that conducts real conversations: understanding what a customer wants, presenting relevant products, handling objections, negotiating prices where permitted, and guiding the conversation toward a confirmed order. The Agent reads each message, decides what action to take, and responds — all within seconds.

The Agent has access to a rich set of capabilities during a conversation. It can search your product catalog by name, category, or price range. It can send product images and galleries directly in chat. It can display social proof — customer photos and testimonials — when a buyer is hesitant. It can create an order, modify it, cancel it, or look up an existing one. It can even analyze documents or images sent by the customer. Every action is scoped to your business and your catalog — the Agent never guesses about pricing or availability.

• Creates, modifies, and cancels orders directly in conversation
• Searches the product catalog and sends images, galleries, and offer visuals
• Sends social proof content to build buyer confidence
• Looks up order status and shares tracking updates
• Schedules follow-up messages for conversations that go cold
• Creates support tickets for issues that need human attention
• Analyzes documents sent by customers (for digital and service businesses)

The full order lifecycle, automated

Replyk covers more than just the initial sale. Once an order is placed, it moves through a pipeline of statuses — from pending to confirmed, dispatched, shipped, delivered, or returned. The Agent tracks this pipeline and can share updates with customers without any manual intervention. When an order needs to be dispatched, your team can trigger carrier integration directly from the Replyk dashboard, generating waybills and syncing tracking data automatically.

For businesses that receive orders from external platforms or stores, Replyk supports draft order confirmation — the Agent contacts the customer, confirms the details over WhatsApp, and transitions the order from draft to confirmed. This eliminates the need for a separate confirmation call center entirely.

Built for Darija, Arabic, French, and English

Language is not a feature to configure — it is built into how Replyk Agents think. When a customer writes in Darija (Moroccan Arabic), the Agent responds in Darija, using Arabic script naturally. When a customer switches to French, the Agent follows. When a customer writes in a mix of both, the Agent adapts. This is not translation — it is native-fluency conversation modeled specifically for the Moroccan market.

Replyk Agents are designed to communicate as trusted local sales professionals, not as generic international chatbots. The language, tone, and cultural expectations of a Moroccan COD buyer are embedded in how the Agent operates from the first message to the final confirmation.

Your catalog, fully connected

The Agent is only as powerful as the data behind it. Replyk connects to your product catalog — including variants, bundles, offers, negotiable pricing, and product images — and makes all of it available to the Agent during every conversation. When a customer asks for a red size-M version of a product, the Agent finds it. When a bundle offer applies, the Agent surfaces it. When a customer asks for a discount on a negotiable product, the Agent knows exactly what floor price to defend.

You manage your catalog from the Replyk dashboard: add products, configure offers, set pricing rules, upload social proof images, and mark which products allow negotiation. The Agent reflects these changes immediately in every subsequent conversation — no re-training or re-configuration needed.

Analytics, team management, and billing

Beyond conversations, Replyk gives you a real-time view of your business. The analytics dashboard tracks revenue, order counts, delivery rates, and return rates. AI usage is metered and visible — you can see exactly how much each conversation costs and set daily spending limits to stay in control. Per-conversation ROI metrics let you evaluate Agent performance against actual outcomes.

Your team can work alongside the Agent using role-based access: owners, managers, order processors, and assemblers each have the right level of visibility and control. You can invite team members, assign roles, and audit activity — all from the same dashboard.

Getting started with Replyk

Replyk is designed for fast onboarding. Connect your WhatsApp Business account, upload your product catalog, configure your Agent's personality and language preferences, and you are live. The platform supports multiple businesses from a single account — useful for operators managing more than one brand or store.

For teams that want to test before going live, the AI Playground lets you run real conversations with your Agent in a sandboxed environment, with full debug visibility into every decision the Agent makes. Once you are confident in the setup, flipping to production is a single step.

Frequently Asked Questions

What is Replyk? Replyk is a platform that deploys autonomous WhatsApp AI Sales Agents for COD e-commerce businesses in Morocco and North Africa.

What does the Replyk Agent do? It handles the full sales cycle on WhatsApp — answering questions, quoting prices, negotiating, and confirming orders — around the clock.

Which languages does Replyk support? Darija, Arabic, French, and English, including Arabic written in Latin letters.